A blog about television by TIME’s TV critic James Poniewozik.

Suicide Watch: The Offendedness Offensive Continues

Just after GM got in trouble for airing a Super Bowl ad about a robot dreams about committing suicide, Volkswagen started running a commercial in which a man threatens to jump off a building--complaining about global warming, alienation from his neighbors and reality TV--until someone drives up and tells him that VW is selling three "V-Dubs" for under $17,000. He now has a reason to live.

I was all jazzed for suicide-prevention groups to ignore this ad because it didn't air at the Super Bowl, thus offering them less of a chance for free publicity-by-indignation. Sadly, they disappointed me by having principles. From today's press release:

The American Foundation for Suicide Prevention (AFSP), American Psychiatric Association (APA), Mental Health America (MHA), and the National Alliance on Mental Illness (NAMI) have joined together to urge Volkswagen to pull this ad and encourage the company to act responsibly, just as General Motors did last week.

I still don't get the equivalence here. Again, folks: Robot. Human. Robot dreaming about suicide. Human actually plotting suicide.

I won't miss the VW ad, though. The GM spot was clever and essentially light. The VW ad was morbid and, bizarrely, reminds the viewer of the actual real-world problems they're watching TV to escape. (Except for the reality TV.)

But that's all window dressing. Really, the admakers deserve to be publicly shamed for trying to popularize the phrase "V-Dubs."

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    I went looking for your blog after being referred to your article on "too cool for preschool" by a relative. I found your article annoying not because of your premise, but because I fear it will embarrass and possible inhibit a whole group of people that depend upon blogging as a creative outlet in a very distressing and discouraging time.

    The majority of us younger parents have never felt less "hip" in our lives, but we get over it. The stretch marks claimed our bodies, and the raising of kids has claimed our minds. $16 sex pistols onesies yeah right! We have MUCH bigger frustrations to deal with than what ... education, healthcare, childcare, paying rent. To dismiss parent bloggers as self-obsessed solipsists is incredible mean spirited and misses the point.

    I have a blog (started recently) and in it I talk about my primary occupation- motherhood. I also hold down two other jobs, in order to pay rent and feed my kid. I have subordinated my life to my child to the extent that I sometimes go without the basics in order to get through a day- like struggling parents everywhere. If through blogging empathy is encouraged, people feel that they are able to connect to the bigger picture, and at the same time can record some milestones that would otherwise be forgotten (yes- we do FORGET all those unforgetable little details!) than isn't it worth it?

    I am 33, the youngest of 7 kids, and my personal details blurred into those of my siblings years ago. I do not mourn my own lost "memories", but in a time when moms are pressured to scrapbook every little event that takes place in their child's lives, finding the time for an occasional journal entry featuring their child (NOT invading or exploiting-that is NOT okay- of course this is a judgement call) is, in my opinion, a generous and worthy use of your time as a mom. It is a way to communicate with your community, let your feelings out, process, question assumptions, learn, be creative. How can you begrudge them that? Just what we moms need is another dressing down guilt-trip. Find them tacky? Don't read em. Find something inappropriate? Let the blogger know how you feel! And as for hipness... well, are gen-x'ers really the "me generation"? Weren't those the folks that came right before us, that fed us as elementary schoolers the likes of Reagan and Dynasty and Wham!? Aren't we the ones that are characterized as having no discerning characteristics in the first place? Well I guess I'll have to re-read my Douglas Copeland... as soon as I get the chance. Maybe I can fit it in between job number one, snack-mom duties and embarrassing my child in front of the world.
    -Katy

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