A blog about television by TIME’s TV critic James Poniewozik.

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Keith Olbermann's career has turned so many times that it's easy to forget that he was a sports anchor before he became the disaffected progressive's basic-cable Edward R. Murrow of choice. But NBC hasn't forgotten, today naming him--after a six-year absence from sports--co-host of Football Night in America, joining Bob Costas, Cris Collinsworth, Jerome Bettis and Tiki Barber. [Update: a six-year absence from TV sports; thanks, Monkey4.] From the announcement:

"Keith helped to elevate the medium of sports television earlier in his career, and now he will add his original style and flair to 'Football Night in America,'" said [NBC Sports chairman Dick] Ebersol. "I'm delighted to welcome him back into the NBC Sports family."

"This will, obviously, be great fun and a great privilege for me," said Olbermann. "To be reunited with NBC Sports, and Dick, and the entire production team, produces all the warm-and-fuzzies you'd be expecting. And even if they weren't old friends and colleagues, to get to work with the nonpareil of sportscasters in Bob, and the most insightful and honest of sports analysts in Cris, will be rewarding and challenging. I hope I can hold up my end of the equation."

Before anyone runs off to write a Kos diary about the job offer as a corporate plan to silence his nightly commentary, don't worry: Countdown will continue. The more salient question may be the Dennis Miller question, which is to say, having become a Serious Public Figure, will Olbermann be too highfalutin for sports fans? (That is, do football fans think that the medium needs, as Ebersol puts it, to be "elevated"?)

I've freely admitted before that I'm not the biggest follower of TV sports, but I suspect it's not as much of a worry with Olbermann. Besides his obvious sportscasting background, he's never shown as much need to impress his audience with his inner thesaurus as Miller. (Not to mention, Costas is one of the smartest TV journalists out there--on sports or any other subject--and that's never alienated football fans.)

All the same, I eagerly await the naming of Sean Hannity to the Fox Sunday football booth.

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  • 1

    I wish Keith the best of luck in this venture, but suspect that it might be "too much of a good thing" for the average football fan.

    Having Costas as part of a group discussing football keeps the discussion from getting too brain-dead. But putting Keith and Costas on together might have the opposite effect -- make the show too smart for the average football fan. (I mean, its football -- not GE's College Bowl. )

    Hopefully, Keith will show up in the role of the snarky fan, and let Costas handle the "heavy lifting" of keeping the conversation somewhere above the full comprehension of a second grader.

  • 2

    He'll be good - he talks sports on Countdown a lot and does it in a not-at-all condescending way (seriously). He also won't be in the booth, which was the biggest problem with Miller (at least until he stopped being funny and started doing fund-raisers for Bush). People could handle fifteen minutes of Miller, not 3 hours. It'll be the same with Keith.

    I just look forward to his naming Rex Grossman "Worst Person in the World" for throwing six INTs against the Packers.

  • 3

    I agree with Dr. Funke - Olbermann's background as a sportscaster first will help him avoid the "Dennis Miller" problem (although I'd argue that Miller was really not all that bad - certainly not as bad as Joe Theissman is during any game he's ever broadcast). Olbermann has a good handle on the "joy" of covering sports, but his hard news background will hopefully lead to some good in depth, HBO "This Week in the NFL" style investigative pieces on topics of interest to NFL fans - the medical plight of former players, the league's ongoing and arguably hidden drug problem, and the league's off-field behavior problem. A solid hire, and proof that NBC is really trying to capture the NFL football coverage lead.

  • 4

    Keith Olbermann co-hosts a portion of the Dan Patrick show on ESPN Radio. He may have become a 'Serious Public Figure' but he's been back in sports broadcasting since 2004.

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