MSNBC Offers Too Little Green,* Gets No Rosie
"everything happens for a reason," Rosie O'Donnell philosophizes in her all-lowercase r blog, announcing that her potential talk-show deal with MSNBC has fallen through. The reason in this case, reports the LA Times, was money--she wanted network money, they offered basic-cable money. Someone, apparently, neglected to tell her that when you put "MS" in front of "NBC," it stands for "Mediocre Salary." (Links via Romenesko.)
* Update: Or possibly not. According to the New York Times' account, "a principal hurdle had been the length of a potential contract." Says the NYT, Rosie had wanted to commit, as with The View, to only a year's contract, giving MSNBC a shorter time to charge higher ad rates, since some of next year's ads in the timeslot were already sold. Whether the contract was a hurdle or the hurdle, the story doesn't say, but either way, money in some form was a sticking point. I'd have thought the network would be willing to take a gamble against the big tune-in they'd likely have got--especially if a strike's still on in the winter--but that all depends on the numbers they were talking. [Thanks p_lukasiak for the link.]
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The New York Times is reporting that it wasn't money, but the length of the contract, that was the problem...
http://www.nytimes.com/2007/11/08/business/media/09rosie.html?ref=arts
The NBC executive, who would only describe the negotiations on condition of anonymity, said a principal hurdle had been the length of a potential contract. To preserve her options, Ms. O'Donnell would only commit to a year, just as she had last year on “The View,” the executive said. But the network wanted a commitment of at least two years, so that it could take better advantage of the higher rates it anticipated charging advertisers on her program.....
Reached by telephone this morning, a publicist for Ms. O'Donnell, Cindi Berger, did not dispute the NBC executive's assessment.
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ALL LOWERCASE?! WHO DOES SHE THING SHE IS EE COMINGS?
LIT JOKE! HY-O!
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I'm a Rosie fan, and I'm glad this didn't work out. She's far too emotional to be a pundit and very few people would take her seriously if she went to a news channel.
It would be like Bill O'Reilley...the only people who listen to him are the ones who agree with him already, and the rest think he's a laughingstock.
- poniewozik Loved the season. Mrs Tuned In wd have put u on the main list RT @boredtodeath Thank u for incl us in Time's Top 10. We'll take hon mention. - 8 hours ago
- poniewozik @carr2n Virgin is the best, LAX-JFK - 9 hours ago
- poniewozik Did NPR interview abt multiscreen multitasking. After, automatically reached for iPhone in pocket. Like don draper wd have for cigarettes. - 10 hours ago
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