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A blog about television by TIME’s TV critic James Poniewozik.
The Morning After: Big Brother Turns 10

Cliff Lipson/CBS
A few questions for those of you who tuned in to the premiere of Big Brother 10 on CBS:
* Is it really that great an idea to incorporate the number into the title, as if it were the Super Bowl or a World War? Do you want to be reminding the audience that we've been going at this for ten damn seasons now?
* This can't actually be the first time a Hooters waitress has been a contestant on a reality show, can it? There must be examples in the past I just haven't noticed. I mean, if anything, I'd think they'd give you the reality-show waiver along with your job application there.
* For a supposed die-hard patriot, isn't bringing the Stars and Stripes into the Big Brother house a form of flag desecration?
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