A blog about television by TIME’s TV critic James Poniewozik.

...And One More "Celebrity" Spot

Presented in the interest of equal time and completism, since we started the morning with one. This time from McCain again:

As Marc Ambinder (where I got the link) notes, it's hard to know how widely McCain means web videos like this to be picked up, or whom it's meant to persuade. But mocking the real-people testimonials is curious, to say the least. Isn't the message: If you really like Obama, you're stupid? (Obama did have his "they take pride in being ignorant" line, but that was about Republican operatives.) Does this sort of thing work?

More to the point, if someone produced a campaign video mocking voters for praising McCain's war service or Bush's faith... well, you complete the sentence.

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