A blog about television by TIME’s TV critic James Poniewozik.

Seth MacFarlane Finds His Medium

Back in the Wild West days of YouTube, before the copyright lawyers arrived to harsh everyone's mellow, you could scan through the currently-playing videos and conclude that Family Guy must be the highest-rated show on TV, if not the most popular entertainment on the planet.

Family Guy does well enough, of course, but it's only a decently rated TV show. But as pirated on YouTube, it was huge. Part of the reason is probably demographic: a lot of its viewers are YouTube's demo. But there's an aesthetic reason too—Family Guy is really more a YouTube channel than a TV show.


I've taken my whacks against Family Guy before; like Trey Parker and Matt Stone, I think it's a parade of nonsequiturs and doesn't care about its characters. But seen another way, that's just a bitchy way of saying that Family Guy is really a sketch comedy, a run of separate (and often gut-busting funny) gags stitched together by the excuse of some plot involving the Griffins.

So I have every reason to expect that Seth MacFarlane's Cavalcade of Cartoon Comedy will be a success. Sponsored by Burger King, his site (also a YouTube channel) already features a couple short videos that would work perfectly as Family Guy gag sequences. (For all I know, maybe they were written as Family Guy gag sequences—that doesn't make them any less funny.) No setup, no need for context, just bada-boom and you're out of there:

Question 1: Why bleep the dialogue? No FCC on the Intertubes! Maybe that Burger King guy isn't as free-wheeling as he looks.

Question 2: What took him so long?

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