Obama TV

Reports The Hollywood Reporter, Barack Obama has purchased a half-hour of primetime on CBS on Wednesday, Oct. 29. Obama is close to a deal with NBC as well, it says, and may strike one with Fox, depending on a possible baseball conflict.

Smart idea or waste of money? I guess it depends what you do with it. If you're not roadblocking every network, you may just be driving ratings up for whatever network isn't carrying your mega-ad—unless you offer something that stokes genuine curiosity. (Hey, maybe he could get Sarah Palin to show up!) If you do roadblock every network—well, people are going to get ticked off that you roadblocked every network, aren't they? It will be interesting to see what he does with the time, anyway.

Obama's airtime purchase, at 8 p.m. E.T., will knock Gary Unmarried off the air for the night. That's change we can believe in!