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A blog about television by TIME’s TV critic James Poniewozik.
The Palin Bounce
The only poll that matters may be on Election Day, but the only numbers that matter on TV are ratings, and when it comes to them, Sarah Palin is an unquestionable asset. Her appearance on SNL gave the show its highest ratings in 14 years. John McCain, meanwhile boosted David Letterman's ratings to their best since 2005.
If the Presidential run doesn't work out for this pair, three words: musical variety show.
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