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Swag Photography: You Gonna Drink That?
We're a fickle bunch, TV critics, and the demand for our attention is intense. So the publicists of various TV networks drive themselves to ever-greater heights of creativity to package their DVDs with various swag items to pique our interest. Case in point: TNT's upcoming heist-caper drama Leverage, a screener for which recently arrived accompanied by a can of "Leverage Beverage":
It is apparently meant to be drinkable, although it does not go into detail over what the beverage is. And I cannot entirely be sure that I do not have mortal enemies in the TNT PR department. For now, then, the can will remain on my desk unopened. And I can report that Leverage has more vitamin B6 than almost any show on television.
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1
I wouldn't drink it, James, it may end up being a little flat, contain imitation ingredients from other beverages of its kind, and it may leave a bad taste in your mouth.
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2
a worthy new Hutton vehicle? dare I dream? or just a bad taste in the mouth?
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3
William T. Vollman would have drunk it.
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4
@matthew: William T. Vollman would have shot it.
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5
[...] I’m not just saying that because the nice folks at TNT sent us a Leverage beverage (which, by the way, tasted like rancid Sweet Tarts with an aftertaste of baby [...]
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6
[...] by James Poniewozik | Comments (0) | Permalink | Trackbacks (0) | Email This In addition to a suspect can of energy drink, TNT sent several episodes of its new heist show, Leverage, starring Timothy Hutton. I will confess [...]
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