Mad Men Watch: Buying the Farm
AMC
SPOILER ALERT: Before you read this post, call up some old friends you haven't seen in a while and watch last night's Mad Men.
"You're not good at relationships because you don't value them." --Roger Sterling
Don Draper finally got it all, and he finally lost it all. The two sides of Mad Men's outstanding season three finale rolled on different tracks, the office revolution and espionage playing almost like a light comedy while the dissolution of Don's marriage was wrenching. But both involved Don having to confront, and put into words, why he needs the people around him, and what their value is to him.
Independence has always been a big issue to Don. We've always had a sense of where that came from, but in his flashbacks--to his father's death, which he's alluded to before--we see the primal cause. He saw his father literally die before his eyes, because he was broke, dependent--because somebody else owned him. Drunk and beaten in that stable, Dick Whitman's father bought the farm; Don Draper is now determined to own his.
So Don has lived at home with one foot always out the door; at the office, he worked for years without a contract, because he knew that with the ability to "come and go as he pleased"--as he says Connie does--came power. But for Don independence has always come at the cost of aloofness and distance.
As long as Don wanted to be a quasi free agent, this worked just fine. But as he prepares to swipe Sterling Cooper out from under McCann, he realizes that being a solo artist will only get him so far. To take it to the next level, he has to do something Don Draper doesn't do: commit.
So we watched the unusual experience of having Don vocalize to people like Pete and Peggy things that we have known implicitly, but never saw him acknowledge: their value. He apologizes. He tells Roger that for all their problems, he does what creative Don cannot. He tells Pete that, as we've seen, he's been the only forward-looking person at Sterling. He tells Peggy that he sees himself in her, and has been rough on her as a result.
It's an unusual position for Don. He's placed in a desperate situation, and rather than get out of it by lying, he has to serve his desperate interest by telling the truth.
The way it played out was delightful, beginning to end, with one applause line and scene after another: Lane Pryce finally growing a pair and turning on PPL (and dissing Moneypenny to boot); Peggy refusing to fetch coffee for Roger; Joan returning from exile. (Though the get-the-gang-back-together storyline was a bit weird, as if we were watching a Mad Men Christmas Reunion Special 20 years after it went off the air. "I can't find anything in this office! Say, does anyone know what Joan's up to now?")
Incidentally, I'm as bummed as anybody that, with Mad Men hitting the reset button on the office, Sal didn't end up coming back (though you'd assume they need a new art director). But I realize that it's appropriate: Sal left Sterling Cooper under much different, much more hateful, circumstances than did Joan. For him to come back and make everything all right would have been a cheat; for him to be approached by Don and tell him off, on the other hand, may not have been in his character. I would have liked to have seen where he is now--and I assume we'll get there--but I'm very glad Mad Men didn't just use this game-shift to bring him back that easily.
At home, meanwhile, it's a different and much more harrowing story, as Don's marriage ends exactly as his professional life is beginning again. Like Don, Betty finally struck out for her independence this episode. Although she may have done it in a way that has put her in a new, crippling kind of dependence from the get-go. As she and Henry visit the divorce lawyer, he counsels her not to get in a fight with Don for his money--saying that he should let Henry take care of her rather than worry about getting situated to take care of herself. I'm thinking mistake, and I'm thinking she may find herself wishing she had her own money before long.
Over and over again in this episode, Don has to swallow his pride and tell the people important to him why he needs them. And yet he can't do this with Betty. It may be too late, in any case, for that to make a difference. Instead--finally in the role of the one cheated on--he lets his resentment boil over, telling her devastatingly that she's a spoiled rich girl who decided he's no longer good enough for her; Betty just as devastatingly answering back that that's right, he's not. ("All along you've been building a life raft." Says the man with the desk drawer full of $50 bills!)
The scene of sitting with the kids and breaking the divorce news is one we've seen plenty of times, but this one was moving and tough, as much for what wasn't said as what was. Determined, as we've seen, to protect his kids above all, Don can't explain himself, can't say that he wants to stay, and therefore has to sit and take it when Sally calls him a liar. (Which of course is right in the general sense even if it's off in this particular.) Betty, meanwhile, can't explain herself as Sally accuses her of driving Don away.
Even Betty had a hard time keeping it together as Don clutched Bobby to hug him goodbye, and so did I. And dear God, aren't you glad you didn't have to see the kids meet their New Uncle Henry?
In the living room with the kids, Don is still half in denial: "It'll just be temporary," he tells them. It seems as though setting up shop in the hotel room--saying goodbye, once and for all, to that gorgeous modernist Sterling Coop office--is what convinces him it's all over. At which point--and Jon Hamm sells this marvelously--he does something entirely un-Don Draper-like. He stops running. He admits that it's over. And he calls up Betty to tell her "I'm not going to fight you."
Don and Betty have both won independence at a price, and in a way that leaves them newly dependent and entangled. Something very big has ended. Something very big has begun. So where does this leave this season of Mad Men?
Over the season, I've generally tried to avoid was-it-a-good-episode-or-a-bad-episode assessments in each writeup, because I think rating individual episodes is beside the point in a very serial show. (This came up, I remember, when I ranked the ten best episodes of The Sopranos when that series ended--the episodes that were best individually, like "Pine Barrens," were often not characteristic of what I loved about the series overall.)
But now that the season is over, how does it stand up? I reserve the right to change my mind after I've processed the finale, but offhand I'd put season 3 a notch behind season 1 and ahead of season 2. It didn't have the phenomenal run of one staggering episode and scene after another like the first did, but this season built confidently to a climax and did an outstanding job of both capturing the sweep of history and how it related to the characters' lives. (Even in the JFK assassination episode, which was tough to do anything original with.)
It's notable, and not surprising, that so many of the episodes early in the season in which "nothing happened," like "My Old Kentucky Home," a personal favorite, actually set up stories (Connie, Henry Francis) that paid off in a big way. Some of those middle episodes did suffer from too little of the office plot, which gave the story a natural source of drive and momentum in "Shut the Door. Have a Seat." Some characters got a little lost in the shuffle this season, but I'm considering that a feature rather than a bug, at least partly; Mad Men has a big enough sweep of characters that some of them have to take a back seat sometimes.
Finally, I'll say this for this finale: though each of the last Mad Men seasons left me wanting to see the next one as soon as possible, this one left me with the most intense desire to simply see what happens next. That despite, or maybe because of, the wrenching ending of Don coming home alone, having told Betty something that would have been tough to imagine from him earlier: that he hopes she'll be happy.
So Don Draper puts his borrowed surname on his business—Sterling Cooper Draper Pryce—even as Betty is handing that name back to him. Don gets everything. And he loses everything. And in the process of losing everything, may be in the process of finding his identity--a real one this time.
Now for the hail of bullets:
* As I said, this episode was full of fan-service, stand-up-and-clap lines, but for some reason my favorites were Lane Pryce finally finding the courage in that little British tea cupboard of a heart. "Well, gentlemen [arches eyebrow], I suppose you're fired."
* "Very good! Happy Christmas!"
* Speaking of finding courage, Rich Sommer hasn't had a lot of moments this season, but he did a very nice job of showing Harry's discomfort and decision, as a man who may have never made a brave move in his life finally forced to step up.
* And finally, it was a pleasure to see Bert Cooper embrace his lion in winter role, wryly threatening to lock Harry in the storeroom until morning. Not to mention finally telling Roger how he really feels about his wedding: "You sold your birthright because you wanted to marry that trollop."
* John Slattery, by the way, had plenty of expected comic-relief moments, but it was also touching to see, behind Roger's veil of wisecracking, how badly he wants to reconcile with Don--to the point that he's pained, rather than slyly delighted, to have inadvertently told Don that he's being cuckolded. And I'm going to find ways to work the phrase "golden porkchop" into conversation.
* Loved Trudy's off-screen effort to save Pete from himself as he vents at Don and Roger: "Peter, may I speak to you for a moment?"
* Maybe one of the most interesting things that Don said in assembling his team was his remark to Peggy that she understood the mindset of the consumer right now: that "something terrible" happened, and people really won't be the same. Don's always resistant to the idea of change in his business and skeptical of it in the culture, as his dismissive reaction to the seminal "Think Small" Volkswagen ads showed. But he's often drawn from his personal life to understand his business life and vice versa. Could his divorce be the thing that persuaded him that things really are different now out there?
* I'd be curious to know how the rest of you read the showdown between Don and Connie. On one level, of course, it was ironic to hear Don dressing down someone else for using him and moving on without committing. But was Connie telling Don that he was disappointed in him, or was he daring him to strike out on his own?
* Poor Ken Cosgrove! He wins the Accounts job race only to lose the plum position for season four. (I would have liked to hear the discussion, by the way, as to why Don and Roger felt that he—or his accounts—were less valuable than Pete's.) And who will support Paul Kinsey's countercultural affectations now? It'll be interesting to see how permanently finished the show is with the characters left behind.
* Speaking of the future, it will be even more interesting to see how firmly Don and Betty's divorce takes—how "temporary" this thing is—and if it is over for good, how the show manages to keep Betty and the kids in its focus.
* Liked the choice of Roy Orbison's "Shahdaroba" as the closing-credits music. As we get into the Beatles era, it'll be interesting to see how the show manages to make non-obvious period music choices.
* And I'm sure it was no coincidence that the credits began on the line, "In the future you will find a love at last." Everybody, especially Don, suddenly has a chance to begin again. Can Don build himself something authentic this time? Your predictions for season four?
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1
This was a really enjoyable episode, to the point where I thought most critics would hate it. Like you said, lots of applause lines, and the gang getting back together... almost Ocean's Eleveny. For one crazy moment I even thought, as they couldn't enter the locked art department, they might call up Sal. That would have been ridiculous but it was that kind of everything-you-want-is-happening episode... except for the brutal divorce.
I think my favorite part of the episode though was where Peter was making his demands and Roger can't hide his smile. It was admiration, as far as I could tell... he saw something of himself in the little brat.
The whole second half of the season I'm wondering how Roger, Joanie, Peggy, Peter, and Bert can still be a part of the show next season. Voila! I don't care what corners were cut, I'm just very excited for next season.
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2
Brilliant finale as expected and yeah it did get a bit family reunion towards the end but all the characters I like were there so...
Glad Don finally stood up to Connie- I think that was the start of Don coming into his own- a microcosm of the wider themes of the episode i.e. not going with the status quo and daring to be different- I mean how many account men would dare be rude to Connie Hilton. As for Don and Betty as much as I disliked the way he manhandled her everything he said was true- Betty is a spoilt brat- I'm still smarting over that 'you don't understand money' line- and she is such a cold person when it comes to the children. I also found it interesting how their daughter instinctively turned to Betty and blamed her...
Pryce standing up to his superiors was funny but as a Brit myself I personally thought all the British characters were a bit ''overdone.''
Don groveling to Peggy and Pete was strange but I think the writers prepared us for a change in character when we finally saw him break down and cry.
This whole season I've gone from absolutely hating Pete to liking him!!! Strange but I think he starting to lose his sense of entitlement.
I too have high hopes for season 4. I read somewhere that 1964 was the first time a black person was featured in a major marketing campaign in the US (someone correct me if i'm wrong) and as mentioned before the Beatles arrive so that nails the teen market. If a small company wanted to stand out they would have had to have done something different so more great story lines to come I hope....
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2.1
This whole season I've gone from absolutely hating Pete to liking him!!! Strange but I think he starting to lose his sense of entitlement.
Are you kidding? He raped the au pair only two or three episodes back, it doesn't get more entitled than that.
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2.2
Overall, very well put. However I've read too many comments regarding the despise of Betty, or worse yet, the poor acting capabilities of January Jones.
What I offer to everyone who has been lead astray is the following: January has nailed Betty as a character, so much so that I forget she is fictitious. As a young woman growing up in the 40s/50s as a "mainliner" from Philadelphia and of at least part-German decent, Betty behaves just as she has been raised. Showing emotion was considered ill-mannered - something my own Grandmother tried to shove down my throat. Think about all the little anecdotes of her childhood she sprinkles in: "Daddy used to fine us for small talk". She has been raised to be pretty, poised, polite. If that translates to spoiled or bratty to people now, then fine. But as far as she, her family and all of her peers were concerned, she is acting exactly as a proper well-mannered lady should act.
The restraint that Weiner has demanded of his actors is part of his genius. We are used to overly-dramatic characters, no matter the time period, and sometimes I feel we simply don't know what to do with characters who show emotional restraint. But I think he on-purposely demands the void of overtly 21st century dramatic catty lines, facial expressions or actions in order to help deepen the juxtaposition of how far our society has changed over the last 40 years.
Betty as a character is no different from any other woman of her ilk and of her time. She is acting exactly as she has been raised to act. And that is why I think her performance is brilliant. It is without any post-Feminism influence.
That being said, i think there are many shocking events to come....
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3
Don and Betty are very complex characters. She thinks she has made a bid from independence but instead she has merely changed partners, allowing another man to guide her destiny instead of taking the time to discover herself. The final scene where we see her flying to Reno with Henry by her side is a preview of how this relationship is headed, And other man making decisions on her behalf.
Neither Don or Betty actually ever knew each other so it is telling that she his placing her future in the hands of another ma she barely knows. Spoiled brat is as close to Don understanding Betty as it is for Betty to understand herself. She does speak for many women of that era: take care of me.
I am not sure if Don has learned a lesson from all his philandering. It won't be long before we see him with another woman in his life. It is his nature.
I feel for the kids, especially Sally, who has not only lost a beloved grandfather, a father, the stability of a home, but who is under the thumb of a cold mother who seems intent on creating her own version of life without regard to the effect on the kids.
Love the series and am anxious for the return.
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4
Pete was chosen over Ken for the reasons that both Don, and you, have mentioned: he is the only one on the show (in addition to Peggy, of course) who's looking forward. It's fortunate that he is a far more interesting character dramatically, too.
I can not wait...
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4.1
Also, he was obviously unhappy at Sterling Cooper and Lane said they needed people they were sure would come. Pete had a lot less to lose by leaving than Ken.
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5
Cheer up Maddicts, Betty will be hosting SNL next Saturday --more possible twists and comedic turns!
and perhaps some surprise cameos?Happy Rockefeller married Nelson in May, 1963. Custody of her 4 children went to her husband, Dr. James Slater Murphy, who worked at the Rockefeller Institute and a close friend of brother, David Rockefeller. Dr. Murphy also remarried - one his children's teachers...
Don did tell Betty he would get the kids!
Roger and Joan remind me of Harry and Sally (Billy Crystal and Meg Ryan). Harry did say, "You realize of course we can never be friends…because the sex part always gets in the way…Because no man can be friends with a woman that he finds attractive. He always wants to have sex with her." Maybe the final finale, they will end up together!
Did you notice how the sponsor's ads were period pieces as well? Chronology of Clorox and Canada Dry.
Don needs the Couch very very badly...‘Tis better to have loved and lost than never to have loved at all.” Alfred Lord Tennyson
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6
It was a brilliant move by Weiner -- after the dark tone of so much of this season, I was steeling myself for death, dismemberment or worse. The breakup of Don and Betty was harrowing, but the rest of the "we're getting the band back together" feel was fun, especially seeing Joan back running things. Hope that her character will be able to be more than a secretary; Harry will need help with the new media department, yes?
I did miss not seeing some resolution with Duck, and thought we might have seen something with Teacher Lady but I guess when you only have an hour...
Maybe SNL will provide a few surprises. I'll be shocked if we don't see Elizabeth Moss, at least.
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7
This particular episode of Mad Men was quite harrowing, I discovered myself engrossed by it from start to finish. I do not think a solitary disparaging statement can be said against it, we witnessed events never before seen on the show. For instance Don a very trenchant man who evokes an overwhelming image of power was brought to tears over the separation of his family, he employed humility to cajole Peggy and Peter to his agency. I feel a great deal of empathy for the Draper brood having to watch helplessly as their parents put the kibosh on their union, but I feel as though it is the best move for both Betty and Don. In addition I feel procuring the services of Peter Campbell instead of Ken Cosgrove was the better choice, Peter maybe a pretentious prig but he does have loyalty to the agency he could have walked out on Sterling Cooper to the open arms of Duck Phillips at Grey but chose to remain. As we await for the coming season I am curious will Don be able to make a full recovery, will he rekindle his dalliance with Ms Farrell? Will the new agency request the services of the deft Salvatore Romano? What will become of the mirthful supporting cast of characters like Kinsey, Cosgrove and Smitty? I have great expectations for the forthcoming season of Mad Men and you should as well, with all these questions lingering the perveribal plot has thickened considerably.
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8
[...] Tuned In A blog about television by TIME's TV critic James Poniewozik. Tuned In Feed Daily E-mail Updates « Previous30 Rock Watch: Subway Series Next »Mad Men Watch: Buying the Farm [...]
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9
[...] can check out other great reviews from Alan Sepinwall, James Poniewozik, Keith Phipps, and Mo Ryan (who gets props for “Sterling [...]
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10
Brilliant finale! Did no-one else notice the large capital 'F' in front of the words Art department
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11
This was an incredibly well-written piece- the ups from the comedic Sterling Cooper breakaway banter and the downs from the breakdown of the Draper marriage were excellent.
A few thoughts.....
- I too would have loved Salvatore to return, but we're watvhing this in 2009- that was the 60's, and despite his talent, Don would succumb to social norms and forget about him.
- Betty will soon get dumped by Henry Francis..as alluded to in the lawyer's office, he's not interested in bringing the Governor a scandal. Well, his big mouth (blabbing about her to his silly immature daughter) and his public travel to Reno with a married woman will surely catch public notice. The only way he could deny their relationship is for her to stop with the divorce preceedings, which he will likely beg her to do. How else can they keep Betty and the kids an integral party of the show?
- Again, this still is 1963....Don get easily get proof of her infidelity. Plus, she is a cold mother- one who would leave her children for 6 weeks and fly off to Reno- what judge would let her keep the kids? She will realize this, and I hope she will realize how much she is hurting her children. Plus, she will soon realize how spoiled she is indeed, and how foolish she was for not getting her own money- real independence. She will go back to Don- beg him. I wonder if they will end up having the typical "stay together for the kids marriage"- it's not like either one is faithful anyway.
- I'm thrilled Susanne was not brought back- shse was too winey and clingy.
- Yay! I missed Joan!!!!!!!
I miss the show already...... -
12
Within the confines of the story Sal has no home at SCDP -- not with Lucky Strike as the top-billing client for the fledgling agency. Of course, that decision was Weiner's to make behind the scenes ... which leads me to wonder whether Mad Men's creator is actually willing to let established cast members fade away in service to the greater tale. Joan was far too mesmerizing to be let to slip away, but then, we could tell Weiner felt that way himself thanks to her recurring cameos in most of the episodes since "Guy Walks Into An Advertising Agency." Sal, on the other hand, has vanished. Could Betty have seen her last episode as well?
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13
I loved the episode and am counting the days (months) until the season opener (that's episodic tv success, right?). I wanted so much to see inside that apartment building. I loved Trudy (and her hat) as she came with sandwiches--she sees opportunity here, that's for sure. Please do not bring Suzanne into Don's new world! You know, only in the context of Betty could Don be considered the "good" parent. . .
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14
[...] Mad Men Watch: Buying the Farm Wall Street Journal’s Cheryl Berman: “Mad Men,” Season 3, Episode 13: TV Recap (Season [...]
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15
I think they went to Pete because he is a relatively smart businessman who would be willing to take the chance for something bigger. I have a hard time believing Ken would sign on to the conspiracy. He mostly goes with the flow, mostly oblivious to the complications of things around him. Also, he got the plum accounts job so he'd probably want to stay at PPL, whereas Pete was passed over. It's not necessarily that Pete's account were better, but he'd be more likely to steal them and go with them. And they may have already guessed he had one foot out the door. Plus, he is a smarter executive then Ken. Ken seemed to have been promoted because he is a fun guy who clients enjoy being around, not because he really has business acumen. Pete has brought smart ideas to the company, but generally had them ignored.
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16
I think Peggy's no to Roger's request for coffee brought Mad Men 1.0 to a very satisfying conclusion. The post war era is over and the 60s have officially begun. That slack jawed look on Roger's face? Pure future shock. After that, the episode does the necessary mopping up. Don's call to Betty seemed a bit of an afterthought. It's not like there was any question about her intent or determination, but at least we know (maybe) that next season won't be mired in a messy divorce. But what's next? Peggy and the feminist movement seems inevitable Roger in a Bob and Carol and Ted and Alice riff? Peter with his repressed upper class background seems a natural hippie, but they're all just a little too old so it should be interesting. I would love to see Don as the one who tries to hold back the tide. I think the kid who wanted into the club so badly is not likely to want to drop out.
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17
During previous seasons, Mad Men was a nice solid program in my opinion. This year it really made The Leap into the Great Show Pantheon.
Three things:
1. It's strange that such a simple (nearly simplistic) solution to SCDP's problems was available, especially after all the attention over Don's contract. Large companies don't like to be cheated out of talent and accounts. What if Season 4 opens with them all having dead-end jobs at McCann?
2. Amidst all of the compromising that Don has to do in order to launch this effort, I'm surprised that he didn't need to call Connie. Was that just too much abasement?
3. I've heard many, many men call women whores on TV, but I've never had as full a glimpse into what it meant for a character as I did on this episode.
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18
@ Rorschach: I had the exact same thought re Ocean's Eleven (which I loved)!
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19
@ 16
I think Trudy's arrival is what prompts Don to call Betty. Unlike Betty, Trudy is a wife who is supporting her husband's new venture??
Pete the natural hippie I can see that and I don't think we've seen the last of Betty. Divorce in the 1960s carried more of a stigma than it does today and I think Weiner will want to explore that. Perhaps.
Am I the only one having MM withdrawal symptoms?
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20
[...] was the season's Macguffin // Don lost one family, gained another Draper is stripped bare // Was hitting reset the right thing to do? Q&A with Jon Hamm // Everything Don said in Season 3 // Roger Sterling's [...]
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21
Is it just me or when Don called Betty and told her he wasn't going to fight her, wasn't there a little flicker of disappointed "You're not?" on her face? Like subconsious desire is for Don to fight for her -- not give her up but make her fall in love with him again. Girl wants to be continuously wooed.
I don't know what Henry Francis (can't just call him "Henry") will do to send either one of the kids or even Betty running for Don to rescue them, but he will do something. Behind all the polish and gentleness, I think lives an unsteady man.
I still think Don and Betty will end up together, though they'll be different than they were before. They were living life as though they were in the '50's. When they both fully embrace the '60's, a time of change, they might find their way back to one another.
Wouldn't it be a hoot if Betty cheats on Henry with Don? I doubt that affair would be as chaste as the one between Betty and Henry.
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22
One of the most enjoyable episodes of Mad Men ever. I couldn't help but think of where all of these characters were when the show started. I never thought I would like Pete. It's nice to characters behaving like grownups when too many on TV act like children year after year.
It was kind of strange to see Trudy standing next to Peggy. Was that the first time we've seen them on screen together?
This season definitely made Don more of a selfless character. In the past, I thought that he cared about nothing but himself. But we saw some nice moments with his children this year and the scenes last night with his co-workers. Obviously, he still has flaws. Like his hypocritical attack on his wife for cheating on him. Hopefully, he will learn to have a monogamous relationship with someone in the future.
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23
As an advertising professional I began watching this show from the beginning for obvious reasons. I knew it would be just plain ole "good television". Who knew it would perfectly break down the psychology of marketing products while framing the ad agency corporate culture. It's done with impeccable sense of detail of the trade and it's science during 60's multi-cultural tapestry! With a few misses aside (I really got lost in Don's California "retreat" last season, and not in a good way) this show is shear brilliance from all aspects.
Having said that, I was totally riveted in the season 4 finale as it peeled the onion to the core of every character, right down to the kids. This was beyond "good television" - it was creative genius. I woke this morning thinking of the new agency in it's infancy with "Red" keeping it all together with her personal aplomb and brand of order. Love this!
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24
I watched this episode twice last night, just to make sure I caught every nuance...I loved Roger's rant when don and cooper came to ask for his buy-in to start their own company. When cooper screeched: you gave up your birthright for that trollop! He didnt even flinch ....guess the honeymoon's over. He really does need to end up with Joan. They are made for each other.
Don's confession to just about everybody was almost painful.
Love this show! Will miss it badly.
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25
I thought it was despicable (but typical) that Betty would leave her children home with the maid less than two weeks before Christmas. I'm surprised she took the baby.
I don't think we've seen the last of Betty and Don together. It just doesn't feel right that their relationship would end this abruptly. I hope Suzanne is permanently out of the picture though.
This is the first season I've watched in real time. I've caught up with season 1 and most of season 2 on DVD since starting to watch season 3. Having just seen all 3 seasons in the last couple of months, I agree with James that season 3 ranks just a little behind season 1 and ahead of season 2. The whole thing is just wonderful and I'm so glad I decided to heed the buzz at the beginning of this season and start watching.
Can't wait for season 4.
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